Be a Hero, Become a Donor Newsletter
November 19, 2009

Giving HOPE to Patients & Families in Need
Inspired by Evan Cousineau's journey

The December issue of SELF magazine will feature a four-page, in-depth article on marrow and cord blood donation.
The story will be online Nov. 19 and the magazine hits newsstands Nov. 23.
It will be paired with a Today Show segment this Friday, Nov. 20, 8 a.m. EST.

Reporter Sabrina Erderly broadened the focus of a story she was writing about a donor and recipient to include information about cord blood donation. Until she received a cord blood media kit from the NMDP, she was unaware that cord blood could be a source for patients who need transplants.
As part of her article, she interviewed and quoted Dr. Jeffrey Chell about the Be The Match Registry® and the need for minority donors, and Michael Boo about public cord blood donation.

Katie Quinn, a DKMS-Americas donor, donated to leukemia patient Anna Robinson two years ago. Katie, Anna and SELF’s editor in chief will appear on the Today Show segment.

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